Advanced SEO

If you’re already on top of the basics of SEO and want to further improve your website’s rankings, this workshop is for you. Building on our Modern SEO workshop, you’ll learn more about dealing with indexing issues, how to improve the user experience of your website, providing signals of E-E-A-T, analysing Search Console and other data, plus tips on using structured data and image optimisation.

There is also information about improving your site’s visibility in AI search, such as Google’s AI Mode and ChatGPT web search, along with ideas on how to utilize generative AI in SEO processes.


Agenda

- 09:30 — Introduction to Advanced SEO: Kick-off the workshop with an overview of what will be covered.
- 10:00 — Google Search Console Analysis: Use Google Search Console data to find keyword opportunities and spot issues.
- 11:00 — Indexing Issues: Understand the reasons some pages don’t get indexed and how to fix them.
- 12:00 — Core Web Vitals: Learn about Core Web Vitals measurements and how to find the causes of issues.
- 13:00 — User Experience Review: Review your page content and structure to improve user experience.
- 14:00 — Signals of E-E-A-T: Improve your signals of experience, expertise, authority, and trust.
- 15:00 — Structured Data Implementation: Implement structured data for relevant information in your web pages.
- 16:00 — Image Optimisation: Optimise your images to rank in image search and for use in rich snippets.


What's included

- Refreshments
- Workshop materials


What to bring

- Laptop or notebook for taking notes


Who this is for

Established enterprises located in Derby, Derbyshire, Nottingham and Nottinghamshire.