BPD Summer Networking 2026

How Customer, Mindset & Visual Stories Shape Success

Stories aren’t a luxury or a “nice-to-have” — they are fundamental to how we think, connect, and make decisions. Without stories, we lose our ability to interpret the world and function as we normally would.

So what does this mean for your business?

Join us for an engaging and thought-provoking session exploring the powerful role of storytelling in shaping business success. From how your customers perceive you, to the mindset that drives your decisions, and the visual narratives that bring your brand to life — storytelling sits at the heart of it all.

This session will be led by Jenni Mackay, Founder of a CX consultancy based in Buxton (CX Heroes). Jenni also has five years’ experience as a senior customer experience specialist at Amazon and previously worked as a military intelligence officer.

This session will challenge how you think about storytelling and give you fresh perspectives on how to use it as a powerful tool for growth, engagement, and impact.


What's included

- Refreshments including sustainably sourced fresh coffee
- Delicious handmade chocolate samples


Speakers

Jenni Mackay — Founder of CX Heroes
Jenni has five years’ experience as a senior customer experience specialist at Amazon and previously worked as a military intelligence officer.


Who this is for

Peak District business owners and representatives, looking to strengthen their brand and connect more effectively with their audience