Mind your Language: How to Talk Green without Turning People Off

"Greenwash". "Greenhush". Or even "Green-yawn" - OK we made that last one up.

The pitfalls of saying the wrong thing when sharing your environmental plans with staff and particularly the outside world are many.

Over claim and you risk getting caught out.

Say nothing and you look part of the problem.

Use boring language and no-one will care. In this session we'll share tips on how to make your environmental aims really land with your people and your customers.

Led by award-winning former BBC correspondent Richard Smith.

This session will be delivered by PS:Planet, a new consultancy co-founded by the people behind BAFTA Albert. You'll probably have seen the Albert logo if you ever watch a TV programme right to the end of the credits. The project brought together rivals across the UK TV industry to collaborate on taking action on climate change and the environment.

PS:Planet Director Richard Smith - who'll be delivering this session - has also led sustainability teams at the BBC, The University of Manchester and English Heritage.


Speakers

Richard Smith — Director at PS:Planet
Former BBC correspondent with extensive experience in sustainability.


Who this is for

Anybody