Paid Social Media Masterclass

Social media advertising provides organisations with the chance to reach, engage and convert new customers.

If you are already using social media for your business, you will be aware that social media marketing can be cost-effective, highly targeted, and adaptable to any business objective.

Business pages are finding it harder to reach their customers and potential customers organically (without paying) and are now turning their attention to paid social marketing.

Social media advertising (or biddable social marketing) gives organisations the chance to reach, engage and convert new customers who would not normally see their organic posts, or to reach existing customers with new services or products.

It can be used to support businesses’ organic activity or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (either on the social platform or by directing users back to the company website).


Agenda

- 09:30 — Introduction to Biddable Social Marketing: Understanding basics and differences from organic marketing.
- 10:30 — Campaign Objectives: Discussing different campaign objectives and planning for success.
- 11:30 — Bidding Strategies: Considering various bidding strategies and success measurement.
- 12:30 — Biddable Marketing Options: Review of biddable marketing options across different platforms.
- 13:30 — Audience Planning: Learning about audience planning and measuring effectiveness.
- 14:30 — Managing Campaigns: How to manage and measure effectiveness of campaigns.
- 15:30 — Action Planning Activities: Completing planning activities to create a roadmap for marketing.


Who this is for

Anyone with a business or part of a marketing team who wants to explore paid social marketing.