Retaining authenticity in marketing by Tom Walters

How do brands maintain deep connections in an increasingly digital-first world? Join strategic marketing veteran Tom, founder of Craft and a 13-year agency leader, for an exploration into retaining authentic consumer connections despite the unprecedented speed and scale of artificial intelligence.

This session explores the critical balance between AI and human intelligence across the brand building process to capitalise on human empathy and intuition.

Craft is a bespoke brand marketing service, focusing on authentic brand storytelling through strategy, marketing, social media and public relations.


Speakers

Tom Walters — Founder of Craft
Strategic marketing veteran and 13-year agency leader.


Who this is for

Marketers and brand strategists looking to enhance consumer connections.